Using logos correctly ensures clear representation of brands and their associated values, maintaining visual consistency and reinforcing brand identity across various platforms and communications. This practice helps establish credibility and enhances brand recognition.
Before you use our logo on a new project, please ensure you have the approval of Sara Dagen, our grammar and brand police at UF Innovate. She can provide you with a high-resolution logo. (Please don’t scrape one from our website; it will not provide the quality you need.)
For digital and web uses, the .png file format works well. Printers prefer .eps files for brochures or similar uses.
When using one of our logos, please ensure it has a minimum of clear space around all sides of it. Use the height of the F in UF as your guide. (See below.) The clear space ensures the logo is not visually dominated by other elements and protects its integrity.
The practical requirement of any logo is that it can be seen. All parts of the logo — the main UF Innovate name as well as the divisions — must be readable and accessible to all. Size accordingly.
(When changing the logo size in most programs and applications, adjust from a corner only. Adjusted from the side will distort the shape of the logo.
First, UF Innovate, the entity, has two official primary logos, one with only UF Innovate, the other with UF Innovate and all four divisions. (We also have one with UF Innovate and our web address, which we use primarily on swag and our tablecloth.)
Use the Accelerate logo when you mean the program rather than an individual place, such as The Hub or Sid Martin Biotech.
Our delta symbol is fraught with meaning — mostly to indicate we are changing the world for the better. When it stands alone or in place of the name UF Innovate, it represents UF Innovate
The symbol should not be used as a bullet point or decoration. Overuse dilutes the potency and recognition of the brand.
The delta is reserved for use as the letter A in the words Innovate or InnOvation (in the Standing InnOvation logo) or for times when it stands alone as a symbol for UF Innovate, the organization.
For instance, the delta before the name The Hub, as it appears in signage on the building, is appropriate. It replaces UF Innovate and clearly connects The Hub to its umbrella organization.
The delta lapel pin represents UF Innovate.
The UF and the delta symbol in our name are the only part of our logo that can be orange.
Mostly branding guidelines, the following links are provided to keep you aligned with the UF Innovate Brand.
If you’re part of the UF Innovate family, this form will get you what you need!
Tech Licensing: (352) 392-8929
Ventures: (352) 392-8929
Pathways: (352) 392-2577
The Hub: (352) 294-0885
747 SW 2nd Avenue
Gainesville, FL 32601
Sid Martin Biotech: (386) 462-0880
12085 Research Drive
Alachua, FL 32615
