Using the UF Innovate brand correctly ensures clear communication about their collaborative roles in fostering innovation and advancing research and development, maintaining brand integrity and showcasing available opportunities.
UF Innovate is the official name and must be used on the first reference in the text. Mentions of UF Innovate in the text should indicate that overarching entity, the “umbrella” organization under which the four divisions reside, as pictured above. You may refer to it as Innovate on second and subsequent references if it is clear from the text that you mean UF Innovate.
UF Innovate | Accelerate is the official name and must be used on the first reference in the text. Like UF Innovate, references to Accelerate in the text should indicate that overarching entity, meaning it is the overall program, not an individual place, such as The Hub or Sid Martin Biotech. If you mean a specific location or incubator, use the full name (listed below) on the first reference, etc.
First Reference | Subsequent References |
|---|---|
| UF Innovate | Innovate |
| UF Innovate | Tech Licensing | Tech Licensing |
| UF Innovate | Ventures | Ventures |
| UF Innovate | Accelerate | Accelerate |
| UF Innovate | Accelerate at The Hub | The Hub |
| UF Innovate | Accelerate at Sid Martin Biotech | Sid Martin |
| UF Innovate | Pathways | Pathways |
(And where to find it on the keyboard)
We are UF Innovate, the umbrella organization over divisions: Tech Licensing, Ventures, Accelerate, and Pathways. The proper name of each makes use of a vertical line between the family name of UF Innovate and the entity’s name.
The key is located just above the Enter key (Return key on Macs) with the backslash; on older PC keyboards, the vertical line symbol on the key looks like a colon with lines instead of dots. Newer models show a line. Simply type SHIFT and the backslash key, and you’ve got it.
For example: UF Innovate | Tech Licensing
(notice the space before and after the vertical line; we like to breathe).
Mostly branding guidelines, the following links are provided to keep you aligned with the UF Innovate Brand.
If you’re part of the UF Innovate family, this form will get you what you need!
Tech Licensing: (352) 392-8929
Ventures: (352) 392-8929
Pathways: (352) 392-2577
The Hub: (352) 294-0885
747 SW 2nd Avenue
Gainesville, FL 32601
Sid Martin Biotech: (386) 462-0880
12085 Research Drive
Alachua, FL 32615
