Our Brand

We share how we got here to keep all we do ‘on brand.’

A rose by any other name may smell as sweet, but we’re more persnickety.

Learn about the dos and don’ts of using the UF Innovate logos.

Learn more about the colors, fonts, and style of the brand, including provided collateral materials.

We are UF Innovate. We support an innovation ecosystem at UF that moves research discoveries from the laboratory to the market, fostering a resilient economy, and making the world a better place. Our umbrella encompasses four organizations: Tech Licensing, Ventures, Pathways, and Accelerate, which includes two business incubators, The Hub and Sid Martin Biotech.

This section is intended to help you use the brand in your work and communications. If you simply want to request marketing, use this form or send an email to marketing@research.ufl.edu.

But if you’re trying to DIY (or you’re an agent hired by a UF Innovate staff member), then these brand guidelines (dare we say “rules”?) are here to keep you aligned with the UF Innovate brand.

Marketing Request?

If you’re part of the UF Innovate family, this form will get you what you need!