BRAND STYLE, COLORS, & FONTS

When developing print or digital projects for the institute, please coordinate with UF Innovate Marketing & Communications and follow established review and approval processes. Guidance on how to use the UF brand style, plus downloadable assets including graphics, fonts, and more, can be found at brandcenter.ufl.edu.

UF Innovate Orange & Blue

The UF Innovate Orange
#f27021
Pantone 158 C // PMS solid coated

The UF Innovate Blue
#005496
Pantone 301 C // PMS solid coated

UF Innovate Fonts

Our fonts include the Gentona, Obviously, Billion Dreams, and Newsreader families. Please review the guidelines and directions for font typography before downloading. You’ll need to log in with your GatorLink ID to download.

UF Innovate Collateral

To create your new email signature, use the small version of our logo, available on request. Put the information in this order:
Name
Title
Department/College
Phone contact (cell phone is optional)
Email
Appropriate UF Innovate logo (as a PNG)
Optional message, such as, “Visit our website: innovate.research.ufl.edu.”

Email signatures must use our official colors or black. The typeface should be set to Gentona, Arial, or sans-serif default font.

For technical tips on how to build an email signature in Outlook, visit Microsoft Support.

If you require paper business cards, please use this order form.

Tech Licensing has letterhead paper and large envelopes available in the copy room. All units can request a Word document with the appropriate logo/return address header embedded. Send your request to marketing@research.ufl.edu.

  • Dynamic, Collaborative & Inclusive Entrepreneurial Ecosystem
  • One of the Largest Super Hub Programs in U.S.
  • Open Access to University/Global “Best of Breed” Start-ups
  • Big Wins Drive Commercialization Success
  • Nearly 47% of our Founders are SEDI**
  • Over 90 companies in our world-class incubation/ second stage program
  • 23% of companies Collaborating with other companies in our program
  • IP-backed Ventures have generated over $25.3B in economic impact
Community
  • Higher-skill, living wage jobs = Prosperity
  • Demolished AGH site
  • Foster connections between clients with UF and broader investment community

Catalyst

  • Anchors the Innovation District (2 blocks east of UF main campus); Bridge the gap between campus and downtown
  • Landing spot for promising spin off businesses; OTL co-located within building

Credibility

  • “Synergy” – putting all players in the same building will accelerate ability to create companies
  • Resource rich (making it a priority to get startups what they need to succeed)

The Rest of the UF Innovate Brand

Mostly branding guidelines, the following links are provided to keep you aligned with the UF Innovate Brand.

Marketing Request?

If you’re part of the UF Innovate family, this form will get you what you need!